01 / Understand before prescribing
We review your goals, website, competitors, and current performance. Where data is missing, we say so. Access starts with the minimum permissions needed.
Clear thinking.
Grounded in the work.
Good collaboration makes room for clear questions, sensible priorities, and an honest view of what the evidence can tell us.
02 / Agree on a useful scope
You receive priorities, deliverables, responsibilities, and a proposed measurement approach. Project and ongoing work are scoped separately. Pricing reflects the actual work; there is no invented one-size-fits-all package.
03 / Make improvements reviewable
Content needs factual sign-off. Website changes need responsive and conversion checks. Major changes are prepared for review before release, with a rollback route where the platform supports one.
04 / Report what matters
Reporting explains completed work, relevant performance changes, and the next priorities. We distinguish impressions and clicks from qualified leads and revenue, and avoid claiming causality from a single before-and-after comparison.